The Write Track

The Write Track

Instagram bio makeover

Attract the right followers

Holly Brunnbauer's avatar
Holly Brunnbauer
Mar 25, 2025
∙ Paid
Holly Brunnbauer - STAY-AT-HOME AUTHOR & VIRTUAL ASSISTANT

Want more followers on Instagram?

That’s cool, but do you know what’s even better? Attracting the right type of followers. It’s way more important than seeing the numbers go up.

Why?

Let’s say someone new follows you, but then never interacts with your content. Guess what happens? That affects your engagement (in a bad way) and thus limits your reach.

My point is, more followers does not equate to higher engagement.

Also, if that follower doesn’t give a toss about your posts, they sure as hell won’t read your book. Forget those people – you’re better off without them.

So, how do you attract the best folks?

It’s simple really.

Appeal to the people who are picking up what you’re putting down.

When someone lands on your account for the first time, they make a split-second decision to follow or swipe away.

What’s on your bio matters more than you think. That’s why I’m going to show you how to spruce it up.

Ready for a makeover?

This is one of the services I offer as a Virtual Assistant for authors, but today, I’m going to share my knowledge so you can DIY.

In this post for paid subscribers, I’ll cover:

• Optimise username & name

• Profile pics no-nos

• Bio caption mistakes & fixes

• Call-to-action examples

But first … are we friends on Instagram?

Let’s connect (@hollybrunnbauer)

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